Results are in! With each of our 65,055 registered participants for No Meat May 2021 saving approximately 31 land and sea animals, a collective total of 1,984,178 living beings.
On average each person who signed up encouraged one friend or family member to join them for a month of incredible food – with an estimated more than 130,000 people taking part.
Our survey of participants eating habits before and after the No Meat May challenge shows a collective:
- 75% reduction in red meat
- 63% reduction in chicken & turkey meat
- 31% reduction in fish & sea animals
- 33% reduction in chickens eggs
- 22% reduction in dairy
- 33% increase in fruit & vegetables
- 96% increase in pulses, and a
- 61% increase in nuts & seeds
The impact continues well beyond May, with 93% of participants reporting they have continued to reduce their consumption of animal products, and 30% eliminating all meat from their diets since participating in the challenge.
